Elena Voss, CEO & Co-founder
Former McKinsey partner, 12 years applied behavioral strategy
Est. 2019
We help teams decide with confidence.
Ascentory Decision Labs exists to make rigorous decision science practical, repeatable, and instantly applicable for every organization.
Our story
Founded in San Francisco by former strategy consultants and behavioral scientists, Ascentory Decision Labs began as a research lab helping startups avoid costly strategic mistakes.
Today we have trained more than 18,000 professionals through live workshops and a growing catalog of self-paced programs. Our iteration engine has been adopted by Fortune-500 strategy teams and fast-moving product organizations alike.
Core insight
Clear decisions are not the result of perfect data, but of disciplined framing, transparent assumptions, and disciplined follow-through.
Our values
Clarity first
We simplify complex frameworks without dumbing them down.
Evidence over opinion
Every recommendation must be testable against measurable outcomes.
No silver bullets
We teach sustainable thinking, not quick fixes or hype.
Leadership team
Marcus Hale, Head of Research
PhD Decision Sciences, Stanford; published 40+ peer-reviewed papers
Priya Shah, Director of Programs
Led global learning initiatives at 3 Fortune-100 companies